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Online Marketing Solutions
 
Online Marketing Solutions

Due to the increasing demand for online shopping and retailing, many online companies have adapted themselves to improve their visibility in the global search engines. This is because a majority of product search and research are done through popular search engines. At ONET INFOTECH, we evaluate and analyze websites for search engine optimization, encompassing everything from keyword research, generation, copywriting, website redevelopment, creating incoming links, link submission and reporting on service results.



Online Visibility & Search Engine Marketing (SEM)

Ever since Google emerged as a search engine giant, the need to generate more traffic to a website requires online visibility in Google’s SERP (search engine result pages). Business enterprises and other sites found that a strong online presence can boost revenue sales, in addition to saving costs. Thus the importance and growth of SEM proved inevitable for internet sales. By 2006, expenditure on SEM advertising has overtaken traditional advertising.Advertisers in North America alone spent more than $13.5 billion dollars on SEM!  The results proved the success of SEM in internet marketing and advertising in general.
The whole process is focused on four major metrics used by SEM analysts 

  • Keyword research and analysis
  • Web indexing on search engines
  • Web analytic tools
Search Engine Optimization (SEO)
A key process in Search engine optimization is the process of attaining traffic and improving visibility from unpaid listings on the search engines. Unlike SEM, SEO targets different searches like image, video, local and academic searches. Many factors decide the result of the SEO process such as

On-page optimization
Entirely within the publishers control, on-page optimization is the first step in SEO process starting from title page content, relevant keywords, Meta tags and HTML tags optimization and website architecture for increased prominence on the search engines.

Off-page optimization
Off-page optimization includes factors that have a relative effect on your webpage listing in organic search results.  Not entirely in control of the publisher or the coding on the page, off-page optimization maximizes the websites performance in the search engine for targeted keywords to the on-page content and keywords in off-page direct links.

Social Media Optimization (SMO)
Facebook, twitter and Google plus have become inevitable parts of our internet experience. Social sites gather more than seventy percent of traffic generated globally. SEO analysts take full advantage in social media marketing to be successful. But the competition for marketing in the social media is an exciting new challenge for SEO analysts, using the platform for marketing products. Efficient use of catchy images, videos along with distribution of catchy tags is a great addition to ramp up the website in social media optimization.

Search Engine Reputation Management (SERM)
SERM is often employed by companies, to reduce damaging content in search engine results of their brands and products. This kind of content is written mostly by competing firms. Inflammatory comments can damage the reputation of the company’s products An effective SERM team helps you reduce the impact of damaging views by generating content that search engines post at top of their results. This pushes negative reviews from appearing at initial results of the search engine. Since most people do not migrate from the first page of search results, damaging content present in other results prevents your business from major damages.
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